VoteAmerica brand assets

Logos and icons

The VoteAmerica brand logo is a simple wordmark, which can be downloaded in several file format options. Whenever possible please use a monochrome logo. There are several monochrome & alternate color pairing options available as well.

Primary logos

The logo font is Libre Franklin in bold. The monochrome logos are preferred. Two-color logos are available below.

Alternative logos

The two-color logos should be used sparingly. The Red/Black version was our primary logo in 2020 and 2022, but we are moving away from two-color logos as the default.

Square icons

The icons consist of the letters V and A on a solid background.

  1. White/Black icon on a red background [PNG]

  2. Black/Red icon on a transparent background [PNG]

Color palette

VoteAmerica relies heavily on reds, blacks, and grays. Blue, green, and yellow are sometimes used for backgrounds to provide contrast.

#AC0905 - buttons and CTAs
#E12814 - buttons and CTAs
#000000 - true black
#0A0A0A - text, backgrounds, and input form borders. Preferable to true black for text.
#343434 - disabled buttons and table headers
#D6D6D6 - horizontal and vertical rules
#F7F7F7 - backgrounds
#FFFFFF - true white
#2274D8 - backgrounds
#018845 - backgrounds
#F8BA34 - backgrounds